Wednesday, April 27, 2011

When The Ground Shakes, So Does Your Future – Part 2

When people know the kind of damage an earthquake can cause, why are they still so reluctant to invest in earthquake insurance? A major reason is the infrequency of the occurrence. Hurricanes, tornadoes and floods are far more common and although the damage they cause will be less than that of a major earthquake, people are aware of the dangers and protect themselves in varied ways, but having a homeowner’s insurance policy that covers these eventualities is not enough. You need earthquake insurance to protect you when the ground slides out from under you. The storms that lashed the Mid-West in the middle of April left a trail of havoc and loss in their wake, but no one was surprised that this should happen. These are common occurrences and people are aware of the dangers and loss potential.

Think about the frequency with which hurricanes happen. Everyone knows the damage they cause. And hurricanes can be predicted in advance so people have time to prepare. But even them, huge damage and loss of life happens. In the case of an earthquake, there is no warning. And they are not annual occurrences that people are used to. But a major quake can result in devastation far worse than a hurricane can cause. Hopefully, it will be many years before a major quake strikes California and the science of earthquake prediction will have advanced in that time. But it could happen tomorrow. If you are among the 9 out of 10 homeowners who do not have earthquake insurance, it is time you did something about it. 

Allied Brokers has been meeting the insurance needs of Bay Area homeowners and businesses for half a century. We know the various risks your home is subjected to. And we have insurance solutions that can offer you the kind of protection you need to ensure that if the worst should happen, you will be in a position to rebuild. We do not just sell you insurance, we provide you with the right insurance – the kind you need to protect your family and your future. Visit our website at to learn more about the full range of insurance products we can offer you. Call us at 650-328-1000 to get a free quote for earthquake or any other type of insurance you may need. Keep your future secure, even if the ground under your feet shakes.

Tuesday, April 26, 2011

When The Ground Shakes, So Does Your Future

 Everyone now knows the statistics of the March 11th earthquake and tsunami that hit Japan. 9.0 on the Richter scale, 28,000 (and counting) people dead or missing and an estimated 143,000 buildings either destroyed or damaged. A price cannot be put on the loss of life, but the cost of the physical damage could be as high as $42 billion.
Could the death toll and damage have been reduced in some way? The simple answer is no. Even in a technologically advanced country like Japan, where earthquakes are a part of life, earthquake prediction remains an inexact science.  And if that is the situation in Japan, it’s much worse here in California.

Although the state is in an earthquake prone region, the small frequent tremors that are regularly felt act to desensitize people to the dangers they face – a small tremor and a few rattling windows never hurt anyone. The San Francisco earthquake of 1906 is history and the one in Northridge in 1994 is now an unpleasant memory.  Sure, a lot of us know that a major seismic event is predicted to happen in California in the next 30 years. Add this 30 years to the 17 since Northridge and you have something that could occur once is 50 years. This could explain why only 10% of homeowners in the state have earthquake insurance.

But the prediction is not that a major earthquake will hit after 30 years – it will happen within that period and it could be next week, next month or next year. And even a less severe occurrence that that which Japan experienced could destroy homes and futures. If you have not thought about earthquake insurance, now is the time to do so. State and federal disaster relief assistance is meant to help people ride out the crisis, not the help them rebuild and get back on their feet – only insurance can do that. At Allied Brokers we have been in the insurance business for over 50 years and we know insurance, including earthquake insurance. We can help you understand the potential risks and give you insurance options to enable you to repair or rebuild a home after an earthquake. Contact us and we’ll explain your options and the costs involved in clear and simple terms so that you can make the best decisions to protect your family and your future. Call 650-328-1000 or go to to learn more.

Monday, April 25, 2011

Could 1906 Happen Again? – Part 2

Once a homeowner realizes the need to have earthquake insurance, the question that arises is how much coverage is needed. Here are a few questions you need to ask yourself while determining the amount of coverage you need.

  1. If your home suffers major damage or is destroyed, do you have the resources available to repair it or rebuild to the standard you enjoyed before the earthquake struck?
  2. Where will you stay until you can move back to your home? How long will it be? How much will it cost you and can you afford the expenses?
  3. What about all the possessions you have collected over the years? Do you have the funds to replace the furniture, kitchen appliances, TVs and other electronic goods and clothes that have been lost?
  4. What about your first or second mortgage? Will you be in a position to keep making the payments while financing the rebuilding of your home?
  5. How will the loss of equity caused by the destruction of your home affect you in other ways?

If you put all these factors together, you will find that an earthquake has financial implications that can have a huge impact on your family’s future. Only the right earthquake insurance policy can cover you from all these issues and more and allow you and your family to get back on your feet as quickly as possible and get on with your life. Allied Brokers has been meeting the insurance needs of the Bay Area for over five decades and one of our strengths is the expertise we have in matching insurance needs to the right policy. Representing the major insurance companies in the country, we are able to offer our clients a wide range of policy and overage options and are happy to assist them in making the right decision and getting the best coverage at a cost that is within their budget. Visiting our website at will give you information about our services and the earthquake and other types of insurance policies we offer. To talk to us and ask for a free insurance quote, all you need to do is call 650-328-1000. A major earthquake is going to happen and having the right kind of earthquake insurance is the best way to prepare for and recover from a disaster you have no way of controlling.

Friday, April 22, 2011

Could 1906 Happen Again?

It has been over a century since the great earthquake of 1906 destroyed San Francisco. Although Californians are aware of the dangers of the San Andrea fault, are used to mild trembling of the ground under their feet and have lived through the Northridge quake, there is still a widespread lack of appreciation of the havoc and loss a major earthquake can cause. True, the news coverage of what happened in Japan in March did result in a few thousand more earthquake insurance policies being bought; but the number is just a drop in the ocean. Even now, 9 out of 10 homeowners in the state do not have earthquake insurance Even those who are aware of the devastation a major quake can cause are often under the mistaken impression that their homeowner’s insurance will cover them. It will not – a specific earthquake insurance policy is needed. Others presume that if natural disasters occur, state and federal assistance will protect them. These assistance packages are designed to help people cope with the immediate effects of a disaster and will not provide them with the resources to rebuild their homes.

Scientists say that it is not a question of whether a major quake will strike but of when it will happen. Studies predict that a major quake will hit us sometime in the next 30 years. This may sound like a long time in the future, but the key word is within. It could happen next week. Everyone knows about the need for life, health, auto insurance and all kinds of other protection. But to ignore earthquake insurance is to ignore the risk of the total loss of all that you have worked for. Allied Brokers has been meeting the insurance needs of the Bay Area for over fifty years and in that time we have developed an expertise in matching insurance needs to the right policy to offer the best and most cost effective insurance solutions. Click on to go to our website and see the services and insurance policies we can provide you with. Or just call 650-328-1000 to talk to us and ask for a free insurance quote. Ignoring earthquake insurance can be a huge mistake. Just ask the people of Japan.